Vision & Objectives Public Relations

Vision and objectives of the Public Relations and Media Department in supporting communication and strengthening the university’s image.

Vision

The Public Relations and Media Department aspires to be the arm that strengthens the bonds between the university—as a leading and distinguished academic and research institution in higher education—and counterpart institutions and organizations locally, regionally, and internationally. It aims to support community service in accordance with quality standards and assurance.

Mission

The Public Relations and Media Department strives to provide outstanding services by fostering constructive collaboration that supports the university in its various programs and fields, enabling it to keep pace with contemporary changes and societal needs.

Values

The Public Relations and Media Department at the University of Technology is guided by the following principles and values:

  • Promoting a spirit of citizenship aligned with methodological frameworks.

  • Integrity, credibility, and transparency.

  • Responsibility, respect for freedoms, and appreciation of diversity.

  • Commitment to good morals and upright conduct.

  • Working according to comprehensive quality standards.

  • Following environmental preservation practices and enhancing environmental awareness.

Objectives

The Public Relations and Media Department works to develop plans and programs to highlight the university’s growing role and introduce its diverse activities through:

  • Promoting the university’s activities using print, audio, and visual media.

  • Participating in all internal university activities by providing cultural and media services.

  • Overseeing the preparation of studies and research related to public opinion regarding the university.

  • Supervising all necessary arrangements for welcoming and hosting the university’s visitors.

  • Strengthening scientific, research, and community cooperation with counterpart institutions locally and internationally.

  • Connecting the university with scientific, cultural, and professional institutions locally, regionally, and globally, and opening pathways for graduate employment.